My ebook is now available to pre-order!
I'm proud to announce the my ebook "The Integration of Marketing and Accounting Processes and Its Impact on Business Strategies" is now available to pre-order! The book will be officially launched on April 24th and during the pre-order time and for the first 10 days after being released it will be offered at a special launching price. The image above is the actual book cover, and below you can read a little description of what this book is about and find the links where to pre-order it. BOOK DESCRIPTION: The technological advancements of the 1990s brought about significant changes worldwide. The emergence of e-commerce, in this period of great innovation, initiated a shift in the focus of marketing from a customer-centric concept to a human-centric focus based on the customer experience. This enhanced marketing's ability to provide objective information about those customers and their needs. As Robert Kaplan asserts in his article "Balanced Scorecard,"